Instagram is one of the most popular and quickly growing social networking and fun site and becomes a serious audience building, branding, marketing, selling and networking tool for any individuals or brands over the last few years. This popular social networking site has more than 200 million monthly active users, sharing 60 million images, 1.6 billion likes every day. A study shows that Instagram has 60 times higher average engagement rates than Facebook.
So, without any doubt, Instagram is a great social media site for any size brands to gain exposure. A better exposure, better engagement results in better sales and revenue, generates more earning, increase brand reputation and credibility as well. The more your followers are, the more you can expose yourself. However, getting real Instagram followers, growing a loyal and engaged audience network is not easy.
Sure, you may know some shortcuts such as buying followers or using bots. But Instagram’s ultra-smart algorithm spot and remove inauthentic activity immediately. Besides, you should have such goal to grow your follower base by real followers who actually care about your brands or products, not some random followers. That’s why we come up with 10 amazing Instagram followers’ hacks. Check out our Instagram followers’ ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more visibility and engagement too.
How to Reach Your Target Audiences and Get More Instagram Followers In 2020?
I know, growing an Instagram account is not easy. But hopefully, there are some Instagram strategy tips and tricks that can help you to make your business stand out and grow, increase brand reputation and get more followers on Instagram as well.
1. Use Hashtag and Cross-Promote It
Using a hashtag is a common but very important to promote your content on Instagram. I know, you have your own company hashtag. Make sure to use this hashtag in each post, keep your hashtag in your profile. Use your dedicated hashtag offline too. Have it printed on receipts, advertisements, on store signature and wherever you can.
2. Integrate hashtag Everywhere
When you are creating a campaign or broadcasting an event through radio or television, tell people to use your hashtag. And the most important thing is, integrate all your online and offline events or campaign listed on your social media profiles, on your website, in your newsletter, email blast using hashtags. Make sure the audience will find your brand or your event/campaign by using your #hashtags.
3. Be Creative with Your Hashtag & Post Caption
Be creative in your post captions and hashtag. When you create a post for Instagram, mix it up to your hashtags in such a way that can tell part of your story. Be creative, funny, outrageous. Don’t just post boring captions and hashtags. I suggest you writing longer captions on your posts. Because, longer-form captions tell your audience to understand your mission, to learn more about you and your brand. Use aesthetic, high-quality photography and brand image inside your posts.
4. Use Your Branded Hashtag to Create an Instagram Community
“A branded hashtag is a business identity”. Instagram hashtags are an important factor for brand reputation. Brand hashtags are a great way to expand your business. Branded hashtags are helpful to find relevant content about you and your followers. Create an Instagram community by using your branded hashtags to attract new followers. Study shows that 70% of the most used hashtags on Instagram are branded hashtags created by businesses. Instagram community helps you to get you more real Instagram followers. https://www.great-answer.com/
5. Work with Micro-influencers
Working with Instagram influencer partnerships is the best performing platform for any brand. So, if you are looking to reach new audiences, working with micro-influencers with a strong campaign strategy is the best way to get more real Instagram followers. Building a long-lasting partnership with micro-influencers can increase the engagement rate to your actual or real Instagram followers.
6. Organize Your Instagram Profile Like a Homepage
Pay attention to your Instagram profile looks. Because your Instagram feed is the first opportunity to make a great impression and allure people to follow you. Organize your Instagram profile as a website homepage. Craft a creative and awesome bio. Remove unwanted tagged photos of you from your profile. Make your story highlight bold and aesthetic. The problem is you can not remove tagged photos from Instagram entirely. You can hide from your profile though by choosing the “Edit Tags” option.
7. Approve Tagged Photos Before It Shows on Your Profile
Always choose tagged photos wisely. Instagram gave you full control over tagged photos that appears on your profile. You can change the Instagram setting so the tagged photos won’t show on your profile unless you approve them. To change this setting, you will find this under “Options” – “Photos of You” – “Add Manually”.
8. Promote Your Instagram Content on Other Platforms
Promoting anything to the wider media or market brings bigger success. In order to get more Instagram followers, promote your Instagram profile and content on other social media platforms. Cross promoting your Instagram account and content on other channels is a really effective and easy way to grow your Instagram follower base. Promoting on other platforms enables you to introduce yourself to new audiences which eventually gets you more followers. Here’s how you promote your Instagram account and contents on other platforms:
• Integrate Your Instagram Feed into Your Website Design.
• Invite Audiences to ‘Find out More’ on Instagram.
• Add Your Instagram to Your Email Marketing Campaigns.
• Direct share your Instagram content on other social media such as Facebook, Reddit, LinkedIn, Quora, Twitter and so on.
9. Collaborate with Existing Awesome Brands
Collaboration with other same brands and complementary businesses and brands has a strong power to introduce you and your brand to the new and engaged audience you can’t reach by yourself. Co-marketing has another advantage. When you co-marketing with other brands, your brand will also get reputation. So, here are a chance to find your Instagram profile through your co-marketing brand. As a result, when someone finds your Instagram profile in such a way, they will trust you and hit the follow button if they have similar interests.
“Brand-by-brand collaborations can be incredibly powerful,”
- Jess Ruhfus, founder of Collabosaurus.
10. Follow Other Relevant Users
Follow back is a common strategy in social platforms. When you follow an individual or a brand on Instagram, they will likely to follow you back, if they have the same or relevant types of interests. But keep in mind that you shouldn’t follow too many other accounts too fast. Your follower ratio is important for credibility.